The main function of jewelry packaging is to protect and carry. In addition, jewelry packaging also plays an important role, that is to highlight the characteristics of the brand. Jewelry packaging has gradually developed the focus of brand marketing and promotion from the simple box and bag in the past to the design with brand characteristics. The content effect of jewelry packaging design can better promote the brand. So how can jewelry packaging be customized to show its own brand unique packaging design?
First of all, we should position our own brand and clarify the core values of our enterprise and brand. We should be very clear about our brand value orientation and what are the key points of our jewelry packaging design. We should not only have a very clear understanding of ourselves, but also understand the competitors in the same industry. Only with a full understanding of peers can we promote products and brands through differentiation strategies in similar products.
The second is the choice of color and materials. Among all kinds of packaging materials, metal materials are gradually emerging. For jewelry packaging, metal decoration can bring a luxurious appearance. In terms of color selection, the general packaging design will choose the color similar to the brand color, so that when consumers see the packaging design, they will naturally think of the brand.
The most important thing is that in the jewelry packaging design, we should combine the design concept, characteristics and brand implication of jewelry as much as possible, strengthen consumers' sense of trust and establish a good brand reputation. Therefore, customized jewelry packaging can give jewelry and brand more far-reaching significance.