For a product, the most important thing is quality, but besides the quality of the product, the packaging of the product is also very important. Good packaging design for products like icing on the cake, it can not only attract consumers' attention, to a certain extent, but also stimulate consumers' desire to buy, so as to produce a better promotion effect on the product. This is the importance of good packaging design for products.
What kind of packaging design can be counted as good packaging design, what are their common characteristics? In general, it has the following three characteristics:
A comprehensive interpretation of product information
It is a basic requirement of packaging design to be able to fully interpret product information. In the process of packaging design should not be too exaggerated, so that consumers do not know what the product is when they see the packaging design, which functions and functions. Too exaggerated and fancy packaging design, not only will let consumers lose the desire to continue to understand, and even make consumers feel bored with the product.
Two, show the characteristics of the product
Good product packaging design should have its own unique creativity, can highlight the difference between the product and similar products. If the same kind of goods are the same packaging design, then the purchase rate will naturally decrease greatly, and the integration of their own unique creative packaging design, can let consumers remember at a glance.
Third, highlight the brand image
Through the product packaging design to establish the brand image, can make the brand publicity twice the result with half the effort. Through the product packaging design can identify the brand, increase the brand in the consumer group reputation, such packaging is a good packaging design.