With the continuous development of modern packaging design, calligraphy, one of the traditional cultural symbols in China, has gradually integrated into packaging design, and has attracted more and more attention from designers. As a kind of design element, it plays a more and more important element in different design fields. Next, Suzhou QUNTAI packaging will talk to you about the role of integrating calligraphy elements into modern packaging design.
Whether it is exquisite and high-grade packaging or simple and elegant packaging design, all packaging designs are for consumers. Therefore, when designing, we must consider what consumers' demands are, and historical and cultural value is one of the demands of some consumers. There are four main functions of integrating calligraphy elements into modern packaging design:
First, highlight the design theme, strengthen the visual impact and attract consumers' attention. Especially in some modern clothing packaging design, the natural advantages of calligraphy elements, such as flexible structure, changeable lines, unique personality and full of emotion, can often attract the attention of consumers at the first time.
Second, enhance the cultural connotation of products. As the accumulation and concentration of Chinese culture for thousands of years, the rich cultural connotation conveyed by calligraphy elements in packaging design is difficult to achieve by printed words.
Third, create traditional charm and local characteristics. In areas far away from cities, there are still many traditional product production and management methods. The regionalization and nationalization of these products are obvious. The prominent characteristics of the theme and products in the form of modern packaging are not obvious, while the packaging with calligraphy elements can perfectly convey the regional color, cultural tradition and even national customs of the products.
Fourth, enhance the aesthetic feeling of products. Calligraphy, as one of the art forms, the application of its formal beauty can make the packaging design fresh and elegant or lively and unrestrained, and bring visual enjoyment and emotional pleasure to the viewer. With the help of the structural changes of contrast, balance, rhythm, rhythm, diversity and unity, calligraphy can make the packaging design more vivid and infectious.