In the process of interpersonal communication, gifts are often given. The choice of gifts is very important. Appropriate gifts can not only win the favor of each other, but also shorten the relationship between each other. Gift packaging design often represents the sincerity of the giver. The grade of gifts is often judged directly from the outer packaging.
In the style of gift packaging design, we should highlight an aesthetic consciousness of nature, kindness, simplicity, health and environmental protection. Gift packaging design can not only be limited to circulation and display in the market and shelves, but also enter people's social relations and life details. Gift is an emotional communication with the characteristics of circulation, which is different from the one-time use of general packaging.
Among the many elements of gift packaging design, color element is a very important element. Color is a visual objective phenomenon. As a physical phenomenon, it does not have emotional, associative and symbolic significance. When color acts on people's visual organs, its physiological stimulation will trigger people's subtle emotional response.
People's perceptual response to color contains a certain subjectivity. When visual stimulation forms a specific color emotion, it will trigger a variety of color associations. When it becomes a universal symbol, it will inertia help people convey emotion. It is precisely the colors of these packages that meet the psychological expectations of consumers that speed up the sales of goods.
Gift packaging design should highlight the pertinence in the design, and design from the perspective of consumers according to the characteristics and uses of different gifts.