Gift packaging has always been controversial. Some people think that its function is to give gifts, so its appearance should be high-grade and luxurious to show the sincerity of the giver; Some people believe that luxury gift packaging is too cost-effective and belongs to excessive packaging. In fact, whether high-grade or ordinary packaging design, its core should be based on the display of products and the core of products.
In the process of gift packaging customization, design is a very important part. Even the simplest packaging materials can be turned into creative and iconic product packaging through design. Therefore, breaking the design thinking mode of conventional thinking can help you find innovative methods of packaging design.
When ordinary consumers buy products, they may make a purchase decision only because of the packaging of the products. Excellent gift packaging design can leave a deep first impression on consumers, and consumers will judge the value of products according to the information transmitted in gift packaging design. Therefore, in the process of packaging design, the value of products must be displayed in the packaging, so that consumers can see and judge the value of products at the first time.
In the process of gift packaging customization, in addition to the functions of packaging and product display, the packaging of the product can also be used for other purposes, such as storage box. It not only reuses the packaging, but also keeps the product packaging around consumers, which has virtually contributed to the publicity and promotion of the brand.
In the customization process of gift packaging, following the above design customization principles to design gift packaging can better create the greatest value for the publicity of products and brands.