Jewelry is of great significance to women. An emotional jewelry packaging design can not only resonate with consumers, but also make consumers feel value for money. Therefore, in this article today, we will tell you something about jewelry packaging design.
1、 Jewelry packaging design requirements
With the continuous change of people's consumption concept, jewelry packaging design should also meet the needs of consumers, the style should be novel, and the packaging should also have the characteristics that can set off the products; In addition, the material selection and workmanship of packaging production are also the most important points.
2、 How to design jewelry packaging
First of all, jewelry packaging design should take consumers as the core, take full account of the needs of different consumer groups in the design, and carry out targeted design based on the results of market research; Secondly, jewelry packaging design should be based on products and combined with the characteristics of products to shape the personality and temperament of the brand; In addition, jewelry packaging design should be market-oriented. It is very necessary to conduct sufficient market research before conceptual design. Only by fully understanding the situation and dynamics of the market can we obtain the latest design concept and reasonable design positioning from the feedback information of the market, so as to avoid the disconnection between the design style and the market.
3、 Importance of jewelry packaging design
Jewelry packaging design is based on the characteristics of jewelry itself. Packaging can not only protect jewelry, but also promote the brand. From production, processing to the whole application process, jewelry packaging design is a comprehensive discipline integrating visual communication design, industrial design, consumer psychology, marketing and other fields. Jewelry packaging design is based on the protection and beautification of jewelry, safe circulation and convenient storage and transportation. Through accurate design positioning and conception, mature technical means and unique art forms, with the help of marketing and consumer psychology skills, it can improve consumers' cognition of zhubao jewelry brand, and finally realize the improvement of jewelry sales and the long-term and stable development of jewelry brand construction.