The original purpose of packaging is to protect goods and facilitate transportation, so as to realize the value and use value of goods, and it is also a means to increase the value of goods. For stationery packaging, it has the function of beautifying goods, attracting customers and promoting sales. Stationery packaging is a garment of stationery products. Manufacturers use this garment to catch people's attention and promote consumers' purchase desire, so as to promote consumers' consumption behavior.
In stationery stores, it is not difficult to find that students' stationery is colorful and interesting, which is in line with the current popular culture. While office stationery is generally only slightly designed on the basis of products, more inclined to market and marketing strategy for development and design, relatively simple and practical. Facing different market demands, stationery packaging is also different. Here is a simple understanding of the characteristics of student stationery packaging:
First, packaging color
In the student stationery packaging design, the color collocation should be relatively lively and bright, so as to meet the interests of students. The packing of office stationery is relatively simple and hierarchical. Correct color collocation can quickly attract consumers' attention, which is one of the important factors to catch consumers' attention in stationery packaging design.
Second, packaging theme
The theme of packaging is generally a concise name or the overall picture to reflect. It can give people a space to imagine the overall design, as a spokesperson for stationery. The theme of stationery packaging for students is generally cartoon images or some cartoon characters updated for a long time, which is the most attractive theme for students.
Third,Text description
Text description is also one of the key points to guide consumers to realize their consumption behavior in the process of stationery sales. The packaging of student stationery is creatively matched with some cartoon accessories, with clear priorities and vivid power. Office stationery is more solemn and concise in this respect.