Jewelry is a commodity loved by many consumers. It can not only decorate people's appearance, but also symbolize power and status. So how can businessmen design jewelry packaging to set off the brilliance and luxury of jewelry? Next, Suzhou APEX packaging summarizes some jewelry packaging design characteristics for different groups.
1、 Women's jewelry packaging design
The vast majority of jewelry packaging designs in the current market are designed for women, because the main users of jewelry in history are women. Therefore, in terms of packaging design, compared with men, women prefer all kinds of distinctive and exquisite packaging. In addition, women's requirements for the appearance of jewelry packaging are also very high. Usually women choose jewelry packaging according to its material and color.
2、 Men's jewelry packaging design
For men, rich texture jewelry packaging design will be more popular. Therefore, most men's jewelry packaging is usually made of wood, leather and metal. This material will make the appearance of the package more masculine and firm. At the same time, it can also be well distinguished from women's jewelry packaging. Secondly, the shape of men's jewelry packaging is often not very complex, most of which are rectangular. In terms of the layout of men's jewelry packaging, the compartments in the packaging will be relatively wide, because men care more about practicality than aesthetics.
After reading the above analysis, you must have a preliminary understanding of the packaging design of jewelry. Now the competition in the jewelry market is so fierce that only by customizing the product packaging design for different groups can you gain a foothold in the market, so as to improve your business value and brand position.