Gift giving has become an indispensable part of social etiquette, and gift packaging is the most important and direct transmission of gift personality. Gift packaging design should not only have accurate positioning, but also be able to meet the psychology of consumers, so as to help enterprises stand out in the competition.
Gift packaging design is closely related to the brand, and the packaging design of goods has a very important impact on the sales of goods and the image of enterprises. Through the packaging design to establish a brand image, can better shape the product brand.
With the constant change of the present market, gift packaging design should comply with the changes of the market, at any time to launch to cater to the market with a sense of The Times, can meet the target consumer packaging design. Only the packaging of products can keep pace with The Times, it is possible to meet the rapidly changing market.
First of all, gift packaging design needs to meet the increasingly mature consumption concept of modern consumers. Secondly, human factors should be fully considered in the design process. In addition, environmental protection and health concepts should be fully considered in the packaging design process.
The purpose of gift packaging design is to arouse consumers' desire to buy goods, which is one of the important criteria to evaluate whether a packaging design is successful. The purchase behavior of consumers is the biggest recognition and reward of packaging design. And want to be recognized by consumers, which requires designers in the process of gift packaging design to fully consider all aspects of factors, design in line with the hearts of consumers packaging design.