The simple point of packaging design is appearance design, which is not a simple and easy thing. It is like the soul of an enterprise. The good and bad of a product are closely related to the packaging design theory of appearance. Now let's take a look at some important designs contained in packaging design.
1、 Trademark design
Trademark is a kind of symbol, which is the symbolic image of enterprises, institutions, commodities and various facilities. Trademark is a kind of related arts and crafts, which involves politics, economy, legal system, art and other fields. The characteristics of a trademark are determined by its function and form.
It needs to express the rich communication content in a simpler, cleaner and more general form in a relatively small space, and the observer needs to understand its internal meaning in a short time.
2、 Graphic design
The graphics of packaging and decoration mainly refer to the image of products and other auxiliary decorative images. As the language of design, graphics is to show the internal and external components of the image and convey the information to consumers in the form of visual image.
To achieve this goal, the accurate positioning of graphic design is very critical. The process of positioning is the process of getting familiar with all the contents of the product, including the nature of the commodity, the meaning of the trademark, the name of the product and the current situation of similar products.
3、 Color design
Color design plays an important role in packaging design. Color is an important factor to beautify and highlight products. The application of packaging color is closely related to the conception and composition of the whole picture design. Packaging color requires planarization and evenness, which is highly summarized by color filtering and refining.
It is based on people's Association and color habits. It is a means of packaging art to exaggerate and change color. At the same time, the color of packaging must also be controlled and limited by technology, materials, uses and sales areas.
4、 Character design
Words are symbols that convey ideas, exchange feelings and information, and express the content of a certain theme. The brand, product name, explanatory text, advertising text, manufacturer, company or distribution unit on the commodity packaging reflect the essential content of the packaging. When designing packaging, these words must be considered as a part of the overall packaging design.
The key points of text design in packaging design are: the text content is concise, true, vivid, easy to read and remember; The font design should reflect the characteristics, nature and uniqueness of the commodity, and have good recognition and aesthetic function; The arrangement of characters and the overall design style of packaging should be harmonious.