The meaning of gift packaging customization is consumers' visual experience of products, the direct and main transmitter of product personality, and the direct expression of corporate image positioning. Good packaging design is one of the important means for enterprises to create profits. The product packaging design with accurate strategic positioning and in line with consumers' psychology can help enterprises stand out from many competitive brands and make the company win the reputation of "reliability". The packaging of the product has other functions. The following is a brief introduction to the three functions of customized gift boxes.
1、 Protection function
This is the most basic and principled function of gift packaging customization. Other functions of packaging design can only be designed after the protection function is realized. The protection function refers to protecting the contents from external impact and preventing the contents from damage or deterioration caused by light, moisture, etc. The structure and materials of packaging are directly related to the protection function of packaging.
2、 Sales function
Sales function is a function derived from the commercialization of society and market. The good or bad product packaging directly affects the sales of products. Through the graphic description of packaging, guide consumers to correctly consume products, reflect the cultural taste of specific commodities, give people a pleasant feeling and create added value.
3、 Circulation function
Product packaging is required to adapt to this process. Good packaging should be convenient for handling and transportation, and can be firmly stored during storage. Even in handling; Facilitate production, processing, turnover, loading, sealing, labeling, stacking, etc; Facilitate storage and identification of goods and commodity information; Facilitate the display and sales of store shelves; Convenient for consumers to carry, open and consume applications; It is convenient for classification and recycling of packaging wastes.
In short, the customized function of gift packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales and improve product added value. As a comprehensive subject, packaging design has the dual nature of the combination of commodity and art.