Packaging design plays a decisive role in any product, especially in cosmetics packaging design, because consumers are women and have high requirements for packaging. Let's take a look at the packaging design skills of the cosmetics industry.
1、 Packaging design should highlight brand effect
With the improvement of people's living standards, people have more and more trust in brand products. When designing cosmetics packaging, we should focus on the brand of products, which plays a decisive role in product sales, will bring rich profits to enterprises, will enable enterprises to have an absolute advantage in competition, and can appreciate the value of products. Therefore, when the brand is recognized, the product wins.
2、 Packaging design should highlight the characteristics of products
People's life is fast-paced. When buying products, many people will care about the packaging and focus on the information on the packaging, such as the nature, function, purpose, use method, etc. Packaging design should show the most brilliant places to consumers, and can express product characteristics with the help of color. For example, the packaging of sunscreen can be bright yellow like sunlight, and the shape of the sun can be selected. The packaging design is very consistent with the product itself, so that such cosmetics can impress consumers. For some high-end cosmetics products, in order to highlight the high-grade and high-grade, we can work hard on the packaging design and highlight the luxury and elegance of the products, so as to meet the needs of consumers.
3、 Packaging design should grasp the psychology of consumers
Different consumer groups are suitable for different cosmetic products. Successful designers will treat packaging design differently, so that consumers can feel that products are specially designed for themselves through product packaging. When designing, we should take into account the age, gender and even occupation of consumer groups. For example, college students' cosmetics generally use a youthful and beautiful image, and successful professional women's cosmetics generally use an elegant and intellectual image.
4、 Packaging design should conform to the trend of the times
Nowadays, cosmetic packaging is more and more anti-traditional, with unique design ideas. It bid farewell to the previous rigid model. The packaging is very fashionable and gorgeous. Such packaging will be attractive and convey a strong fashion taste and trend.
5、 Packaging design is the embodiment of a culture
As a fashion consumer goods, cosmetics not only have certain effects, but also reflect a culture. Packaging should combine function and spiritual culture, so as to meet consumers' psychological needs for beauty. Whether in shape or color, the design should be simple, clean, elegant and generous.
In short, cosmetics brands are becoming more and more popular. Makeup is a compulsory course for women all their life. We must make great efforts in cosmetics packaging design to attract more female friends.