As a commodity with special purposes, gifts are different from the packaging of general commodities in packaging design. General commodities are only consumed by buyers themselves, and often pay attention to economic benefits. Gifts are used to give to others, which should reflect the intention of the giver. Therefore,
gift packaging should be more particular than general commodity packaging.
On the one hand, it is for the purpose of protecting gifts, on the other hand, it is also to make the gifts more solemn. A desirable gift with proper packaging is the icing on the cake. A gift with beautiful packaging is a pleasant thing for both receiving and sending sides.
Gift packaging design should pay attention to the following points:
1、 Mood
Gift itself is to convey affection, so the emotional appeal of gift packaging can not be ignored. For example, jewelry is often a messenger of affection, and its packaging is extraordinary. In the past, the packaging was only a opened plastic box or silk brocade bag. Now it is found that many more emotional packaging appear.
2、 High grade
As gifts, gifts not only express the dignity of the givee, but also reflect the identity of the giver. Therefore, gift packaging should pay attention to the form and materials of packaging. Now packaging has developed from natural materials to synthetic materials, from single materials to composite materials, which greatly enriches the selection of packaging materials.
How to choose appropriate materials to reflect the high-grade nature of gift packaging needs to be studied and discussed. As a designer, in addition to the design concept of innovative consciousness, we need to understand and analyze the structure, performance and general processing methods of various materials in order to achieve the best effect of gift packaging. As high-grade gift packaging materials, there are paper, metal and so on.
There are many kinds of paper, which can be divided into instant gift wrapping paper and gift wrapping paper. The former is the gift of goods. This kind of paper includes coated paper, aluminum foil paper, wrinkled paper and art paper. They all have different texture, elasticity, softness, toughness, tear resistance, waterproof and so on. They are often matched with decorative belts, cards and decals. Different gifts should choose appropriate paper materials in order to give full play to the gift packaging.
To make gifts high-grade, many gift packaging also like to choose metal materials, such as iron and aluminum, which have a sense of value like gold and silver, and are conducive to processing, modeling and printing. High-grade materials may not reflect the high-grade nature of gifts, which depends on whether designers use them properly.
3、 Characteristics
Different gifts come from different places. Therefore,
gift packaging should emphasize design creativity, highlight national or local styles, and reflect the personality characteristics with cultural taste.