In recent years, green and environmentally friendly packaging design has become popular in the industry. The green and environmentally friendly packaging not only responds to the national call, but also is simple, authentic, easy to understand and easy to accept by consumers. The main difference between environmental protection packaging design and general packaging design is that its requirements are more specific and the content expressed is more specific.
1、 Trademark in environmental protection packaging design
Trademark is the most important representative symbol of a brand. Generally, the trademark must be reflected in the packaging. Generally speaking, for the packaging requiring green and environmental protection, the trademark should conform to this concept, and cannot be too far away from this concept. Otherwise, the trademark will be weakened in the packaging.
2、 Graphics in environmental protection packaging design
Graphics is the most important element in packaging design, the "soul" of packaging design, and the most intuitive and striking visual image transmitted to consumers. Graphic expression needs to be consistent with style and design content. In environmental protection packaging, attention should be paid to the following points: graphics can not be separated from the main characteristics of the product; Graphics must have distinct and unique visual effects; In environmental protection packaging, the graphics should be as simple and simple as possible.
3、 Color in environmental protection packaging design
Color is the most important element in environmental protection design, and color is also the first visual experience of consumers for packaging. The research shows that "the customer's perception of the commodity is first color, and then shape. Within 20 seconds after the customer first touches the commodity, the color feedback is 80%, and the shape feedback is 20% Many people have misunderstandings about the use of color in environmental protection design, thinking that environmental protection and ecology must be green, and the so-called green packaging should be green. In fact, green packaging is only an environmental protection concept.
4、 Words in environmental protection packaging design
The words on the package reflect the essential content of the package and are the most accurate element for the package to convey information. For the environmental protection package design, the text requirements are not high. The text design on the packaging shall be simple, authentic, easy to understand and easy to read; The text content shall be consistent with the product attribute; The writing style shall be consistent with the packaging style.
5、 Symbols in environmental protection packaging design
The general packaging will contain such symbols as moisture-proof, shockproof, waterproof, anti inversion and safety. For environmental protection packaging design, there are generally more certification marks than general packaging, such as green environmental protection marks, recyclable marks, public welfare marks and so on. Attention should be paid to the use of symbols: attention should be paid to the size of symbols. The size of many symbols has strict national regulations. Attention should be paid to national standards when using.