Products have certain differences with, among which beauty makeup is the most obvious. Beauty products have different grades in addition to the nature of the products themselves. In order to distinguish the grade of products, people often use different packaging materials and ways to reflect. With the intensifying competition in the cosmetics market and the development trend of the packaging design industry, people have put forward different requirements for the packaging materials, packaging containers and design requirements of beauty packaging design.
The packaging design of beauty products is serialized. The so-called serialized packaging design refers to the packaging design of the same category of goods based on the premise of unified trademark patterns and text fonts, with different hues, water lines or different modeling structures as the keynote. It requires that there are differences in the same, and there are similarities in the differences, both diversity and a sense of integrity. In the practical application of beauty product packaging, there are generally two situations:
First, beauty products with the same brand and different functions are packaged in a set of series to facilitate consumers' purchase, while making the overall price lower than the total price of separate purchase. For example, a series of beauty products of a brand should maintain the overall design style, and then use larger containers to package all kinds of beauty products and sell them as a sales unit as a whole;
Second, a series of beauty products with the same brand, the same main function, but different auxiliary functions, or a series of beauty products with the same brand, the same function, but different formulas, are designed in the packaging design. For example, the main function of a variety of moisturizers of a brand is skin care, but the auxiliary function is different. Another example is a variety of facial cleansers of a brand, whose function is facial cleansing, but the formula is different. For such series of beauty products, the packaging design should conform to the characteristics of serial packaging design, which not only achieves the function of serial packaging, but also is conducive to the choice of consumers.