Packaging design is the perfect combination of the four core design elements of text, color, composition and creativity to convey the product information to consumers in the most concise way, attract more consumers' attention and help improve the sales of products. Next, APEX packaging briefly introduces these four core design elements.
1、Character design
Packaging design should first make consumers feel comfortable and unforgettable at first sight. Among them, character design is the first element in graphic design. It has universality and is most easily accepted by the public. Many packaging enterprises boldly combine fonts and use deformation and exaggeration to reflect the artistic charm of fonts. For example, traditional Chinese calligraphy is used to make the whole package contain a simple taste.
2、 Color design
Color has strong visual appeal and expressiveness in modern commodity packaging. Different colors have psychological and physiological effects on people. The configuration between different colors can produce different styles and interests, and the color style is more and more subtle and diverse. But the most classic is still black and white. Black and white are the favorite colors of packaging designers. But if it is a single black, it is easy to make people feel depressed, and a single white is easy to make people feel monotonous. Because of its versatile properties, designers often use other colors to match black and white when making creative packaging boxes.
3、 Composition design
Thickness comparison, distance comparison, density comparison, static and dynamic comparison and Chinese Western comparison are all issues to be considered in composition. In the packaging pattern design, there are three picture composition layers of far, middle and near, and the near is the most eye-catching. It constitutes the first visual impact, and the three-part method of hierarchy highlights the theme in the packaging in turn.
4、 Creative design
Most of the packaging designs in China are regular, and sometimes they look rigid and boring. How to make the image of packaging design interesting and creative and stand out in the whole market is an urgent problem to be solved. Creative packaging needs to fully understand the main body of the packaging, use ingenious design and composition to reflect the subtlety of the packaging, and make the whole packaging novel and unique.