Clothing packaging is the most direct contact point to communicate with consumers, especially under the premise of the continuous development of e-commerce market, the demand for clothing packaging is also increasing. Next, let's understand the two types of clothing packaging.
One is clothing packaging bag; Clothing packaging bag is different from packaging box. It cannot show goods to customers through unpacking experience; The materials used are generally PP and PE materials with relatively soft texture, and they are not resistant to pressure. Therefore, this kind of clothing packaging bag is generally used on some clothing or accessories that are not easy to be crushed. Although in terms of appearance, the clothing packaging bag looks high-grade and beautiful without packaging box, However, the brand logo can also be printed on the ancient packaging bag to increase the popularity of the brand.
Another kind is clothing packing box; The packaging box of e-commerce products is not much different from that of general retail stores. The design is based on exquisite and beautiful appearance. Different from the packaging belt, clothing packaging and unpacking experience can show the value of products to customers; In addition, the clothing packing box also has a certain protective effect, which can avoid the transportation damage caused by uncertain factors such as shaking and friction in the process of transportation. In addition, brand related introduction and logo information can be printed on the clothing packaging box to attract consumers' attention, so as to improve brand awareness.
Compared with traditional offline physical retail, e-commerce brands have very few direct contact points with consumers, which can only be solved through better solutions in clothing packaging design.