In the packaging design of electronic products, visual theme is very important, because consumers first understand the product through their own eyes. So if you want to do a good job in the packaging design of electronic products, what aspects should you highlight the effect of visual theme?
First, strengthen consumers' memory of the brand; When some elements of consumers' brain consciousness are seen in reality, they will feel a special sense of intimacy. To do this, how to improve users' memory of the brand is the most important. Now many electronic products will carry out all kinds of publicity before listing or iterative updating. In the process of publicity, the logo on the product packaging and the display of brand information can leave consumers with the memory of the brand.
Second, highlight the key elements of the product; The key elements of general electronic products are nothing more than brand, product advantages and products, which are generally printed on the front and around the packaging box, such as mobile phone packaging box, which mainly displays the brand logo and products on the packaging box. In addition to electronic products, some luxury industries will also use this skill in packaging design.
Third, maintain the balance of design elements; For some minimalist packaging design, it is very important to maintain the balance between design elements in the design process. Special attention needs to be paid in the process of setting up the machine composition, because this point is not handled well, it is easy to cause consumers' aesthetic fatigue, and it is difficult to highlight the key contents to be expressed in the product packaging.
Based on the above design points, in the process of electronic product packaging design, it only needs to deepen the memory of consumers and highlight the key elements to be expressed. It is not necessary to display all the contents of the product in a prominent position of the packaging. For some unimportant information, it can be displayed on the back of the packaging box.