Luxury goods are not only goods that provide use value, but also goods that provide high added value; For luxury goods, its intangible value is often higher than its visible value. If you want to position your product as a luxury, packaging design is essential. So what are the same characteristics of luxury packaging design?
1、 Scarcity
Whether it is the scarcity or exclusivity of products, luxury goods should be able to bring a special emotion to consumers. Either the product can not be bought at any time, or the product is sold in limited quantities. For example, some popular products of Hermes need to be distributed or booked in advance before they can be purchased; Some luxury brands also use special printing technology or design structure and color matching with brand characteristics in packaging design to convey the scarcity of products.
2、 Value
For luxury goods, many consumers are willing to spend more money to buy it, but this does not mean that you have to spend more budget. In the packaging design of luxury goods, more important than increasing the budget is how to convey the unique value of products and brands through packaging design.
3、 Brand story
Each luxury jewelry brand has its own unique brand story, which can not only show the background of entrepreneurship, but also convey the concept and image of the brand to consumers.
4、 Environmental protection concept
For luxury brands, if they want to create a brand image of environmental protection and responsible person, they must work hard on the packaging design and material selection of products. Paper materials have always been the first choice for environmental protection packaging, but ordinary paper materials can no longer highlight the perfect image of luxury goods. Whether the paper materials have been certified by relevant professional institutions is also the concern of the brand.
The positioning of luxury goods not only lies in brands and products, but also should be defined from the perspective of packaging design. Considering all the above luxury goods and some common characteristics of their high-end packaging design can help your brand have better design ideas in packaging design.