Now many women buy things by looking at the packaging, which shows the important role of beauty packaging design. Because consumers are women, they still have high requirements for packaging. Let's learn about the design skills of beauty packaging.
1. Highlight brand effect in packaging
With the improvement of people's living standards, people have more and more trust in brand products. In beauty packaging design, it is necessary to highlight the brand of the product, which plays a decisive role in product sales. It will bring rich profits to the enterprise, enable the enterprise to occupy an advantage in the competition, and allow the product value to appreciate. Therefore, once the brand is recognized, the product wins.
2. Packaging should highlight the characteristics of products
People's life is fast-paced. Many people will pay attention to the packaging when buying products, and will focus on the information on the packaging, such as the nature, function, purpose and use method of the product. Packaging design should show the most brilliant places to consumers, and can express product characteristics with the help of color. For example, the packaging of sunscreen can be bright yellow like the sun, and the shape of the sun can be selected. The packaging design is very consistent with the product itself, so the beauty makeup can leave an impression on consumers. For some high-grade beauty products, in order to highlight the high-grade and high-grade, we can work hard on the packaging design to highlight the luxury and elegance of the products, so as to meet the needs of consumers.
3. Packaging should grasp the psychology of consumers
Different consumer groups have different beauty products. Successful designers will treat packaging design differently, so that consumers can feel that the product is specially designed for themselves through product packaging. When designing, they should take into account the age, gender and even occupation of the consumer group. For example, the beauty makeup of college students will generally use a youthful and beautiful image, and the beauty makeup of successful professional women will generally use an elegant and intellectual image.
4. Packaging should conform to the trend of the times
Nowadays, beauty packaging is becoming more and more anti traditional, with special design ideas. The packaging is very fashionable and gorgeous because of the previous rigid model. Only such packaging can attract people and convey a strong fashion taste and trend.
As a fashion consumer goods, beauty makeup is not only a certain effect, but also a reflection of culture. Beauty packaging should combine function with spiritual culture, so as to meet the psychological needs of consumers for beauty. No matter the shape or color, the design should be simple, clean, elegant and generous.