A good product packaging can improve the brand image. It can even be said that the brand image is not only related to its own product quality, but also related to its product packaging design. A bad packaging design may even destroy a product with excellent quality, which can be seen in daily life.
In today's society, the presentation of product packaging design has been promoted to an art form, and the value connotation of semiotics has even been injected into seemingly simple products. Sometimes people need more situational experience related to products and deep emotions aroused instantly. The significance of packaging design is reflected in that the internal product is a "gift" given by the manufacturer to the buyer. At the moment of opening, the consumer is like a celebration ceremony. The external packaging design of the product is so important because it not only contains the first impression of the product and the pleasure to be generated after using the product, but also represents the emotional interaction between the product and the user through the packaging design and the self-evident respect for the user.
Beauty is only the basic requirement of product packaging design, or the inevitable result of packaging design meeting the necessary conditions of products. Designers' understanding of packaging design is also changing. Packaging design is not only the skin of products, but also as gifts, a symbol of identity, a sense of social and cultural belonging and situational experience. Sometimes packaging is also a product, which has more uses. It is no longer the skin taken home and thrown into the dustbin.
Packaging design has expanded from the previous product carrier to the carrier of product information dissemination, so packaging is also a medium, and the product information carried by this carrier is further amplified by other media. In modern society, the packaging design of products reflects the practicability of culture in order to meet the expected identity symbol of consumers.