Company latest dynamics

What should be considered in the design of stationery packaging
Packaging design is one of the very important elements in product sales release. But there are many things to consider when designing stationery packaging. For example, it must protect the stationery inside from damage. It must facilitate the storage and removal of stationery. It needs to show some of its advantages and stand out from competitive products.
 
No matter how good a product is, poor packaging can hinder its sales. So what problems need to be considered to create a successful stationery packaging design?
 
1、 How does stationery packaging represent your brand?
 
What is your brand personality? This can be conveyed by color, font and texture. Good packaging design can use these elements to convey the story of a brand. The great design even further considers the shape of the package, whether it is a bag or a box, making it stand out with a unique outline.
 
2、 What is the expected price of the product?
 
Before seeing the price tag, most consumers will make some assumptions about the price of the product according to the packaging design of the product. Once consumers make these assumptions, they will look at the price and make a decision. Consumers may think that your product is worth more or that your product price is not worth the price. The increase in the attractiveness and perceived value of your stationery packaging can help your product look more value for money.
 
3、 What materials are you going to use?
 
Does this stationery packing need to be durable? Must it remain intact before consumers use it? Is it valuable for consumers to collect after use? Traditional stationery packaging uses plastic, cardboard and canvas, but we also need to consider your target audience. Are they environmentally conscious? If so, it's best to look at alternative materials such as bioplastics. Sustainability also means using as few materials as possible.
 
An excellent stationery packaging design can create a good image for the brand. It can also help potential customers quickly identify your products and strengthen the image that the brand wants to project.