In the current market competition, the quality of products is important, but more important is packaging design. Generally, in the minds of consumers, the quality of product packaging design is directly proportional to the image of the enterprise and the brand. If an enterprise does not pay attention to the packaging design of its own products, then consumers will certainly have doubts about the product quality of this brand. So what should enterprises consider if they want to do a good job in packaging design.
1、 Market competitiveness analysis
Before starting the design, we should first make clear what the market positioning of the product is and what kind of consumer groups it is suitable for; What are the advantages compared with competitive products of the same industry and what different experiences can be brought to consumers. Only by knowing yourself and the enemy can we occupy more advantages in the competition, and only by clearly understanding the competitive environment of the market can we better use differentiation strategies to promote the long-term development of the brand.
2、 Pay attention to visual communication effect
When shopping, consumers most want to be able to obtain visual confirmation, so when designing packaging, they can set up some transparent windows to protect the internal products; In addition, we can also use design elements such as shape, pattern and color, which can realize the role of communication without language. In the process of packaging design, we can make full use of these elements to show the attribute characteristics of products, highlight the advantages of products, and stimulate consumers' desire to buy.
3、 Product information introduction
Many packaging designs will add detailed product information on the side, which is also the most concerned problem of many consumers, so this must not be ignored when designing product packaging. If it is impossible to show more comprehensive product information on the side when designing, consumers can also learn more and more detailed content in the form of adding tags.