In some festivals with special significance, some jewelry merchants who are more attentive will carry out sales promotion, and customize jewelry shopping bags specifically for this festival or celebration activities. Changes in seasonal and solar terms have always affected our clothing, food, housing and transportation, and actually have an indirect impact on the packaging. For example, in summer, clothing handbags should be lighter and the color should be cooler. It's easy for many people to ignore that seasonal and solar terms also have an indirect impact on jewelry shopping bags. Let's listen to Xiaobian slowly.
Design considerations for holiday jewelry shopping bags
Many people think that jewelry shopping bags are not seasonal like clothing shopping bags. It is OK to keep the classic shape and style. In fact, it is not. When you think about it carefully, jewelry brands will actually develop some festival products on some important holidays, such as our traditional Mid Autumn Festival and Spring Festival.
During the Mid Autumn Festival and Spring Festival, most jewelry chambers of Commerce have launched some new products with the theme of reunion and family happiness. At this time, is it perfect if the matching handbag also has the element of reunion?
Or use the Chinese Zodiac elements of the lunar new year to design some Chinese Zodiac patterns on the shopping handbag. Will it also appear appropriate and festive?
In addition to making use of the holiday, manufacturers of jewelry shopping bags should also pay attention to the growth of raw materials throughout the year. In a year, the price of paper and other raw materials is not static. In the peak season, the price of paper is much higher than that in the off-season. If you pay a little attention, you can buy good raw materials in the off-season and set aside time for production, so that everything is under control and can proceed in an orderly manner.
To sum up, although jewelry is a high-end industry, jewelry packaging bags are not static. We should also seize the selling points of the festival and make preparations at least 3 months in advance. At the same time, the impact of paper prices should not be underestimated.